Are you a beginner logo designer? Do you want to design posts for your marketing activities without professional logo design services? Or are you a hobbyist logo designer? If yes, then you came to the right place. In this article below, we have discussed the 15 most essential tips for a beginner or non-designer.
Top Tips for Beginners and Non-Designers:
As a beginner designer, you might find yourself stuck in difficult situations when you need complex designs and are unsure about the small techniques and finishing tips. Don’t worry; we will be helping you out in the process. You can create beautiful designs without having any prior design experience. Let’s delve into it.
1. Use a Cohesive Color Palette:
Color palettes and color schemes are essential elements of any design. They are as important as the message you want to convey to your audience with your text. Choosing the right color combination that fits your design is not an easy task.
Fortunately, we have free tools like Visme and Adobe Color. You can choose pre-made color palettes without creating them from scratch. This way, you can take a lot of time and make your design creative.
Visme has the unique feature of creating a color palette from an image. Simply upload an image and use the Visme editor to choose a color palette that you like.
2. Consider the Visual Hierarchy
Visual hierarchy is about giving direction to your reader. It channelizes the sight of a reader. The size of headings and subheadings decides what reader will read first, then second, and further.
It is all about giving visual importance to some elements of graphics over others. Visual hierarchy applies to the images, graphics, gifs, and other elements. If you understand the rules of visual hierarchy, you bring the reader’s focus to the critical points of your design. It is a skill that needs to be learned, and then you can create magic with it!
3. An Infographic Can be of any Size
Infographic is a graphic visual representation of data, knowledge, or other facts and figures. Putting just the raw text might bore your reader. Make your design exciting by bringing colors and eye-catchy elements to it.
An infographic can be of any size. It can be square, horizontal, printed, or as big as a wall. Its size depends on the requirements of your design. It will be different for Instagram stories and different for a Pinterest pin. It does not necessarily need to be of the same size.
4. Save Time with Social Media Templates
With the right and timely content on your social media handles, you can increase engagement for your brand. To keep updating your audience with the relevant content, a social media manager requires a design of different sizes for different platforms.
Pre-designed templates can save you a lot of time designing the posts every time from step one. Canva and Venngage have vast libraries of templates where you can find almost everything. It will satisfy your social media needs and other marketing requirements as well.
5. Always Use White Space
Ever heard the phrase “Less is more”? Then this is the place where you need to apply this idea. This tip emphasizes the idea that the design should not be over-populated. There has to be some free space and your data and other design elements.
The ‘White Space” doesn’t necessarily be white! It shows the space in your design to make it easy for the reader to understand it. In this area, the design “breathes.” This is one of the design techniques that are more difficult to master than others.
6. Keep it Simple
Remember the KISS principle — Keep It Simple Stupid, before creating any design. This is the most important tip if you are a beginner in the industry. There is nothing worse than a design crowded with different elements and overwhelming.
Bring out your inner minimalist and keep things simple. Keep the text, fonts, and icons short and straightforward. Keep the colors under control and visually balanced.
The secret to a good design is not to stuff it with as many graphics and elements as possible. But keeping it simple and concise.
7. Use Cohesive Design Elements
Use a cohesive style between the elements of your design. It applies to all graphic elements from icons to data widgets, illustrations, animations, and even font styles.
It should also be consistent with your brand identity because you communicate with your customers through the designs.
8. Optimize Readability
Make your text easy to read for your audience. If it is difficult, the reader might get annoyed and move ahead. How you overlay text on backgrounds, the colors and fonts you use for headings, and how elements relate to the text and flow of the design are a few of the examples to optimize your readability.
9. Keep the Typography Under Control
Typography is the most crucial element of your design. Because it communicates the message, you intend to send your audience. It is the art that has to be learned by beginners or non-designers to make their design effective.
You have to know how to pair fonts with your design to make it eye-catchy. It might sound easy, but it is not an easy job, instead of trying different combinations among millions of options. Use combinations that are tried and tested by experts, and get yourself free from the expert.
10. Make Good Use of Spacing
Balanced composition is one of the essential elements in your design. And there is none other good option than good spacing to make your design compositionally balanced.
Spacing includes margins between shapes, paragraphs, lines, words, and even between letters. It is essentially the white space that we discussed earlier. The only difference is that it acts as a rule to help you align elements, keep them balanced, and complement each other in this scenario.
11. Consider the Psychology of Color
Color plays a vital role in delivering the message the way you intended it. It is the whole psychology that needs to be understood by designers. We have already discussed color themes and color palettes, but that is not enough to understand colors.
You have to consider many factors when designing the color theme of your design. It has to comply with your culture, the target audience, and, most importantly, the brand. A good designer stays consistent with their brand, and the color is a significant branding element.
Use a color that reflects the emotion you want to portray because different emotional reactions are attached to different colors. For instance, designs with strong bold colors provoke different feelings compared to designs with soft pastel colors.
12. Know the Dimensions you Need Beforehand
Determine the size of graphics that you need to design before getting your hands dirty with the logo designing tool. Although you can change the size, later on, it is not a good practice to follow.
For example, when creating an Instagram post, make sure it is square, landscape, or portrait. Similarly, if you want to create a presentation, do not just begin with a vertical infographic size.
There are two ways to measure dimensions; the aspect ratio and the length and width in pixels. Both are very important to know before designing a project.
13. Type of File You Need When Downloading
Just like you need to know the size and dimensions of your file, you have to see the type of file you want to download. For instance, do you need a JPEG for a web image, a PNG for a cut-out design with a transparent background, or an HTML5 file with animation and interactivity?
Analyze what type of file you need as a result and then start your work project. With Visme, you have many options to download your file.
14. Stay Organized
Staying organized with your design is as important as choosing the correct elements. This way, you can save time and increase creativity by concentrating on your design.
If there is a need to attach images, icons, and other elements to your design. Make sure to check the following:
- Name the files so they can be easily recognized
- Create a main folder for your design
- If possible, create subfolders with types of assets
15. Trust the Design Process
In this last tip of logo designing tips for beginners and non-designers, we want you to trust the design process. Don’t rush things. You have to wait and see the results.
The tips discussed above can help you make complex designs easily. If you are a beginner logo designer or a marketer who has to design visuals for marketing activities, these tips and tricks will work best for you.
Sometimes hiring a professional logo designer is your need. For instance, logo designing is a specialized task that needs many years of logo design services experience to make it perfect. But many times, it is too pricey and unaffordable. It may cost massive amounts to the organizations.
But you don’t need to worry, this blog has all the tips that you can use to create high-quality logo designs for your organization.