Website Optimisation

Website Optimisation

What is website optimisation? The following article is to explain website optimisation term, also known as website performance optimisation, which is the process of improving the speed, efficiency, and overall user experience of a website. This involves optimising...
SEO Case Study 50Hz

SEO Case Study 50Hz

INTRODUCTION 50Hz Photography is a professional photo studio specialising in commercial, product, eCommerce, and interior photography. An experienced team of 50Hz photographers has been working with the most famous brands on the Irish market for almost two decades....

SEO Case Study – Tech Spec

INTRODUCTION  TechSpec Ltd is a leading seller of hoverboards, electric scooters, and electric bikes in Ireland. They have been selling the above products on the Irish market since 2013. The main distribution channel is an eCommerce shop. For the first years on the...
Search Engine Optimisation

Search Engine Optimisation

Search Engine Optimisation (SEO) refers to optimising a website or website pages to rank higher in SERPs for specific keywords or phrases. The primary objective of SEO is to increase organic (free) traffic to a website by improving its visibility and position on...