The Complete Guide to Mobile-Friendly Website and How it Affects Your Business

Why is it Important to Make a Website Mobile-Friendly?

Mobile devices are becoming increasingly popular, and as a result, people are using them more often. Mobile phones and tablets are now being used for activities that were traditionally only done on laptops or desktop computers. That is because they are easier to use and can provide a better user experience. A mobile-friendly website means that the website is designed to work on a small screen and can be accessed by a mobile device or tablet.

Mobile-friendly websites have many advantages over their desktop counterparts. For example, they can be used on the go, which means that users don’t need to be at home or in an office to access them. They also have unique features that desktop websites don’t have, such as being able to use the camera or GPS location.

Most people use their mobile phones to check emails, search the internet, access social media accounts, play games, watch videos, make video calls and read articles. A mobile-friendly website will also help you reach more customers than you would if your site was not optimised for mobile devices.

Advantages of a Mobile-Friendly Website

1. More website visitors

Statistics indicate that in 2022 “mobile usage vs desktop usage comparison shows that 58% of all multi-device purchases use mobile to close the sale” (source: If your website is not adapted to use on mobile, you will lose more than 50% of the chance to sell the product. It also applies to activities other than shopping.

2. Provides better user experience

Mobile websites are a great way to provide a better user experience for your customers. They are designed to be more user-friendly and easier to navigate on a smaller screen. Website elements such as text, graphics, video, action buttons can be adapted to the style of the mobile application. UX is the most important aspect of any website. It is what determines whether or not a visitor will return to the site.

3. Your comapny image

A mobile-friendly website is a must for any business. It shows that your company follows the newest trends and is up-to-date. Imagine that the client will ask you if the available products are on your company’s website at a business meeting. You can display them in a few seconds on the screen of your mobile phone which will surely be impressive.

4. It improves your competitiveness

A mobile website is an integral part of a digital marketing plan for any business. It is a necessity to be competitive in the fast-paced world. Because mobile traffic is now larger than desktop traffic for most businesses, your site needs to be optimized for mobile devices if you want to stay ahead of the competition. Some companies are still not updating their websites to make them mobile-friendly. However, this may lead to a loss in traffic and sales.

5. Google “rewards” mobile friendly websites

Maybe not so much “rewards” mobile-friendly websites, but not punish. According to the principle introduced a few years ago called “mobile-first” by adapting your website to mobile devices you have a chance for better places in organic search results.

How A Mobile Friendly Website Affects SEO

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A mobile-friendly website is vital for your business because it increases the chances of being found on search engine results pages. This is because Google has been paying more attention to mobile-friendly websites by ranking them higher on SERPs.

The population using smartphones and other mobile devices has increased significantly in the last few years. This tells you that a large proportion of your customer base will be accessing your website through their phones or tablets.

Suppose you don’t have an SEO optimised site for these devices. In that case, you’re losing out on potential customers who might not even know about your business yet!

Understand How Your Website Looks On Different Screen Sizes

Responsive web design is the best way to ensure your website looks great on any device across mobile and desktop screens. Though it’s a new trend, this approach has been proven to be an effective way to increase user engagement and conversion rates while improving search engine rankings.

The way your website looks on different screen sizes is important. This is because many different types of devices are used to access the internet. It is important that your website looks good and functions well on all of these devices.

There are two popular ways to measure the size of a device’s screen: by using its pixels or by using its dimensions in inches. The number of pixels on a device’s screen will tell you the resolution, measured in dots per inch (dpi). The number of inches will tell you the size, measured in inches (in) or centimetres (cm). 

A more practical way is to use one of the online visualisation tools, such as Mobilemoxie.

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3 Top Tips For Making Your Webpage Mobile Friendly in 2022

1. Keep your content concise and relevant:

A concise and relevant introduction is essential for any website. This will ensure that readers understand the topic of your post and help them decide if they find right website and want to continue.

2. Optimise the loading time of your website:

It is well known that the loading time has a significant impact on the number of visitors it gets. The more people are willing to wait for your site to load, the higher your traffic. A slow website can frustrate users and make them abandon the site. Maksimum content loading time should not exceed 2s. You can use tools such as GT Metrix or Pingdom to measure that.

3. Keep your website design simple and easy to use:

When it comes to UI/UX, an interface that is easy to use and can be navigated with ease is crucial. A poorly designed UI/UX can lead the user astray and cause confusion. An easy-to-use design will make it easier for your users to accomplish tasks more efficiently, increasing conversion rates. Avoid extesive animations that looks great on desktop but are usless on mobile.

Increase Site Performance With A Content Delivery Network

The content delivery network or CDN is a service that caches data at the server level and distributes it to the end-user. A CDN is a network of connected and synchronised servers strategically placed around the world to provide high availability and high performance for websites, applications and other online assets.

A CDN provides these benefits by caching static content at various locations on its global network. Users can access it with improved performance, regardless of where they are located.

The Essential Components of a Responsive Web Design That You’ll Need to Know

A responsive web design is a website that can adapt to the device’s screen size it’s being viewed on. It is considered necessary for all websites today, as they are more commonly accessed on mobile devices and tablets. There are four essential components of a responsive web design:
– A fluid grid system
– Flexible images
– Media query breakpoints
– Browser prefixes

Two signs your website needs to be made mobile-friendly and how to do it

The number of mobile users is steadily increasing. So, it is essential to make sure that your website is mobile-friendly. Here are the 4 signs that your website needs to be made mobile-friendly and how to do it.

1. Your site loads slowly on a mobile device.
Mobile devices have less computing power than desktop computers, so the speed of loading a website on them will be slower. You need to make sure you optimise the content for smaller screen sizes. Also, reduce page load time by using browser caching and minimising the number of requests per page.
2. Your site doesn’t work well on a tablet or phone.
Mobile devices are made in all shapes and sizes, so you need to ensure that your site is compatible with different screen sizes (from small phones to large tablets). You should also use responsive design to make your website more usable on multiple devices.


Customers are relying less on websites and more on mobile apps. Websites are still important, but they are not the only way to reach customers. Mobile apps are becoming more popular because of their convenience and simplicity. Plus, you can always have your business information at hand with a mobile app. It is important to keep up with the latest trends in technology to better serve your customers.

About the Author

Dora Glogiewicz

Dora Glogiewicz is a professional web designer and developer with over 10 years of experience. Specialist in applying digital media and digital marketing strategies. Extensive knowledge and skills in developing and improving user experience (UX) and designing modular user interface (UI).

The Complete Guide to Mobile-Friendly Website and How it Affects Your Business

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