Website Design Portfolio

Shankill Tennis Club

Project Overview

The primary objective of this project is to design and develop a modern, user-friendly, and visually appealing website for Shankill Tennis Club.

The new website will serve as a digital hub for existing members, potential new members, and the wider community, enhancing the club’s online presence and facilitating better communication and engagement.

Enhanced User Experience:

  • Create an intuitive navigation structure to ensure ease of access to information.
  • Ensure the website is fully responsive and optimised for all devices, including desktops, tablets, and mobiles.

Brand Representation:

  • Reflect the club’s identity and ethos through a cohesive and attractive design.
  • Incorporate the club’s colours, logo, and imagery to create a consistent brand experience.

Member Engagement:

  • Develop features that allow current members to easily find information on events, schedules, and club news.
  • Integrate a members-only area with secure login for accessing exclusive content and resources.

New Member Attraction:

  • Provide clear and compelling information on membership benefits, joining procedures, and fees.
  • Include testimonials, success stories, and highlights from club activities to attract new members.

Content Management:

Implement a Content Management System (CMS) that allows club administrators to easily update content, post news, and manage events without technical expertise.

SEO and Performance:

  • Ensure the website is optimised for search engines to increase visibility and attract more visitors.
  • Focus on fast loading times and high performance to improve user experience and SEO rankings.
Tracking Wheel

Design Process and Focus

Discovery and Planning:

  • Conduct meetings with stakeholders to understand the club’s needs, goals, and preferences.
  • Develop a project plan with timelines and milestones.


  • Create wireframes and mockups for the website layout and design.
  • Review and refine designs based on feedback from the club’s stakeholders.


  • Build the website using a suitable CMS, ensuring all features and functionalities are integrated.
  • Test the website across different devices and browsers for compatibility and performance.

Content Integration:

  • Add and format content, including text, images, and videos.
  • Ensure all content is optimised for SEO.

Testing and Quality Assurance:

  • Conduct thorough testing to identify and fix any issues.
  • Ensure the website meets all performance, security, and usability standards.

Launch and Maintenance:

Launch the website and monitor for any post-launch issues. (there were none)


Outcomes and Impact

The development of a new website for Shankill Tennis Club will result in several significant outcomes. Firstly, the enhanced user experience, characterised by an intuitive design and responsive layout, will make it easier for both current and prospective members to navigate the site and find relevant information.

This improved accessibility is expected to increase member satisfaction and engagement, as users can effortlessly access news, events, and booking systems. Secondly, the integration of a secure members-only area will foster a sense of community and exclusivity, providing members with tailored content and resources. The modern and cohesive design will also strengthen the club’s brand identity, reflecting its values and vibrant culture.

The impact of these outcomes will be far-reaching. By attracting new members through compelling and clear information on membership benefits and the streamlined joining process, the club can expect growth in its membership base. The SEO optimisation of the site will enhance its visibility, drawing more visitors and potential members to the club.

Additionally, the ability for club administrators to easily manage and update content will ensure the website remains current and relevant, reducing administrative burdens and allowing for more dynamic communication with members. Ultimately, the new website will serve as a powerful tool for community building, promoting the club’s activities and successes, and supporting its long-term growth and sustainability.