Website Speed optimisation


Website optimization is the process of improving all the website elements that directly impact its operation and reception, such as content, graphics, video, animations, titles, meta descriptions, structure, performance, security, hosting, technology, and user experience.

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Website optimization, carried out by our Dublin SEO experts, includes a specific set of steps that will make your website appear high in search results. We know that if a website is attractive and visitor-friendly, it is also attractive to Google. With a well-optimized website, you have a better chance of being displayed on the first page of Google or other search engines.


Page titles and descriptions

Page titles must look attractive. We make them tidy but catchy and understandable for humans and Google bots.


Content Value and Key Words

We help you to choose the appropriate keywords for your niche and create unique, valuable text content.


Graphic and Media

We help with visual content that appear on your website also needs to be optimized for discovery by users and search engines.


Internal Structure and UX

We create optimal user experiences (UX) by Improving your website’s information architecture. So it is all about making users happy.


Technology and Hosting

Reliable hosting and the newest technology used on the server where you host your website means fast loading time and a great user experience. We will advise and even do it for you.


Security and Performance

The security is to protect the website from malicious access and attacks. Our Dublin experts help you with adequate protection.


If you have a new website and you want it to start fulfilling its role quickly, or you have a website that does not fulfil its role for unknown reasons, then you are in the right place. SEOWizard’s website optimisation expert will help you release your site potential or build one. Depending on the purpose you have set for your website, we offer different types of optimisation.

Websites are complex projects that often involve the work of both graphic designers and programmers. However, they focus on the appearance and functionality of the project. Everything may look fine at first glance. However, after placing the site on the server in the final version, it almost always turns out that the site works slowly; its position in the browser is low or invisible. Everything may also work correctly, but after a few updates, the website ceases to fulfil its role completely. That is happening because designers and programmers did not do the optimisation of the website. It was done superficially or on the level of the team’s available knowledge that dealt with the project.

In these cases, professional website optimisation services are essential to provide a positive user experience for your website. However, before we decide on such a service, it is worth checking whether to use commonly available tools, such as Google Speed Insights, GT Metrix or Pingdom.
Please notice that using the tools mentioned above it can only roughly assess the the website. Also, the above tools’ measure results always differ because they consider slightly different areas at different angles. Therefore, the correct interpretation is critical, and it is worth using the help of our website optimisation specialist at this stage. At Seowizard in Dublin, we will be happy to interpret the results free of charge and advise you on what steps to take.


What is website optimization?

Website optimization is about improving all the website elements from which it is built and those that affect the speed of operation and final achievements to achieve business goals.

The most common errors requiring website optimization

Image sizes ratio and compression format

The graphics on the website are significant. If the file size is too large, it affects the images' loading time. That is highly recommended to respect the aspect ratio of the pictures on the website. If it is not, the loaded image adapts to the browser, negatively affecting the user's experience. The file format in which we place the pictures on the website is also decisive and affects performance. It is suggested to use newer file formats such as WebP instead of the standard jpg and png.

Minification of HTML, javascript, CSS, and also the delivery method

Web page code minification eliminates empty spaces such as space bars or entire blank lines in the code. Usually, the code is written to files by the programmer or automatically by plugins to make it readable for people, such as text in a book or Internet article. That is to make reading easier for us. The internet browser does not need such a facility. Therefore the code that takes 1000 lines may contain, for example, one line without spaces. That allows you to reduce the weight of the files significantly.

Unused CSS and javascript

Sometimes a considerable amount of CSS and javascript generated by plugins is not needed. It refers to options created by the developer but is not in use on the website. That part of code should be removed or deffer because no matter if they are used or not, they load together with the page into the browser. That, of course, harms the efficiency of the entire process.

Render blocking resources

Render blocking is a widespread mistake. It consists of the fact that the resources are loaded to the browser faster than the browser can process them, or render them, to make them useful for the user. These resources need to be properly managed. You can load them earlier or delay their loading depending on the website's structure and your needs.

Static assets and caching

Each website consists of many elements, such as graphic files, movies, animations, fonts, website code arranged in files. These resources are stored partly on the hosting server but also on other external servers. For example, you can enter Google or CSS fonts from which plugins are used.

The point is not to reload them into your browser every time. Therefore, browser and server caching are designed to play this role. Optimizing caching is about enabling it and setting it appropriately to make it as efficient as possible.

Compression method

Using the appropriate file compression method on the server-side caused a considerable reduction in the server's resources weight from the server to the browser. That reduces the file transfer time. Currently used standards are Gzip and Bortoli.

Server response time

The server response time is a crucial element in the website's performance and depends mainly on the hosting quality. Choosing cheap shared hosting, we cannot expect satisfactory results. However, if this has already happened, consider using Cloudflare or another CDN solution. As a last resort, you can buy more expensive, more efficient hosting, for example, in the cloud or a modern dedicated server. There are lots of options.

Want to identify issues that affect the performance of your website?

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6 Website Optimization Strategies


Optimizing for mobile experience first

Google prioritizes mobile-first indexing, which means it is not enough to optimize a website for desktops and laptops. It is happening because the number of mobile users rapidly grown in recent years. To be successful online mobile optimization has priority.


Improving speed

Fast loading website is the first step for a great user experience. There is no doubt that nobody wants to wait for the website to be open for ages. It is necessary to make this time as short as possible. Loading time for a large website shouldn’t exceed 3 seconds, and for regular websites better if it is no more than 2 seconds.


Search engine optimization

Technical optimization for search engines is one of the most critical areas of website optimization. Having a high rank in search results from organic traffic is the result. Users value highly ranked websites more than websites in the first positions, thanks to advertising.


Optimize website content

The text on your website and the keywords contained therein must be of total substantive value for users and technical value for robots. Are you sure all photos, graphics, images are necessary for a valuable message? All these elements need to be considered and are part of the optimization.


A/B test

So-called A / B testing compares the same website in two different versions over the same period. As a result of the test, the more popular version is selected, translating into better conversion rates. The A / B test is the best way to test potential solutions because it is accurate and performed by real users.


User experience

Optimizing the website in user experience is crucial if we want our website to be often visited and well remembered. If visitors to our site quickly find what they are looking for, make a purchase, or call about the service, this is what we want. The user experience also includes a fast-loading page and the lack of layout shifts, the so-called CLS, which is one of the Websites Vital Core, is directly assessed and awarded or not by Google.

We offer website one time optimisation service

Depending on the size, optimising your website can be a large project that requires experience and can take several dozen hours to complete. Our SEO Dublin website optimisation services cover all of the areas mentioned above and more. We also offer a regular, periodic review of the website. It is necessary because, after many updates, there are changes in the structure and website’s general performance.

Do not start SEO services if your website optimisation has never been done before. Depending on the niche in which you operate, it may happen that proper website optimisation itself will cause you to start ranking in high places in the search results. We are talking about a situation where your competition is negligible. (one to five competing companies).

We are talking about a situation where your competition is shallow. Our website optimisation experts in Dublin will check it carefully for you, and we will help you with the assessment.