INTRODUCTION
Enhancing Online Visibility for an Affordable Irish Clothing Shop.In this case study, we delve into the realm of E-Commerce SEO, focusing on a burgeoning online clothing store based in Ireland. Since its inception in 2020, this brand has been actively catering to the Irish market with its diverse range of products. With its primary distribution channel being an eCommerce platform, the brand seeks to optimise its online presence through strategic SEO initiatives and Social Media channels. This study aims to present the implementation and impact of SEO strategies in amplifying the visibility and reach of this burgeoning clothing brand within the competitive online landscape of Ireland.
UNLOCKING OPPORTUNITIES
The SEO audit and subsequent assessment of the eCommerce store unveiled a multitude of errors spanning various SEO dimensions. Content quality was lacking, burdened by redundant product descriptions devoid of industry-specific keywords. Additionally, random URLs lacked product-relevant keywords, exacerbating the SEO challenges. Remarkably, there was an absence of prior SEO efforts, compounded by a weak backlink profile. With a defined budget and strategic SEO plan in place, we embarked on rectifying these issues. Notably, the majority of website traffic originated from direct sources, highlighting the untapped potential awaiting optimization.
OUR APPROACH
In light of the aforementioned insights, we are implementing a series of strategic changes and enhancements:
- Thorough keyword research tailored to your industry and products.
- Revamping product descriptions with targeted keywords.
- Elimination of duplicate content across the website.
- Restructuring of categories and page layout for improved navigation.
- Optimization of URLs to incorporate relevant keywords.
- Rectification of technical errors affecting service performance.
- Optimization of page titles and meta descriptions.
- Revitalization and optimization of the Google My Business profile.
- Support for marketing initiatives across social media platforms.
- Integration of products with Google Shopping for increased visibility.
- Implementation of schema markup to enhance search engine understanding.
- Establishment of a sustainable backlink profile, with an emphasis on guest posting opportunities.
These are just a few examples of the comprehensive strategy we’re employing to unlock your online potential.
RESULTS
- Website rank in the top 3 for 35 keywords.
- Website ranks in the top 10 for over 18 keywords.
- Sales growth 130%
- Over 6 times more visitors compared to the same period in the previous year
- Website general visibility on the internet increased significantly
Organic traffic growth over time
The number of keywords in the top positions in Google
Keywords tracking
The number of referring domains over time
FINAL WORDS
The results of these efforts were remarkable, with the website ranking in the top three for 35 keywords and in the top 10 for over 18 keywords. Sales witnessed a staggering growth of 130%, accompanied by a fourfold increase in website visitors compared to the previous year. Overall, the brand experienced a significant boost in its internet visibility, underscoring the efficacy of strategic SEO and digital marketing initiatives in enhancing online success.