How We Took Ireland’s Leading eCommerce Store From Page Nowhere to 67 Top-3 Google Rankings in 7 Months

The Challenge

TechSpec has been selling hoverboards, electric scooters, and electric bikes across Ireland since 2013. For years, they dominated Google. They were the go-to name in the market.

Then they stopped paying attention to SEO. No content updates, no technical fixes, no link building. Meanwhile, newer competitors started investing heavily in digital marketing and quickly overtook them.

By the time TechSpec came to us, the damage was serious. Their site took over 36 seconds to load, earning a GTmetrix grade of F. Product descriptions were copied and pasted across pages. URLs were random strings with no keywords. Their Google My Business profile was collecting dust, and they had almost no backlink authority to speak of. Traffic was dropping, sales were slipping, and a business that once owned the Irish market was becoming invisible online.

What We Did

• Fixed the foundation first. The site was painfully slow, so we migrated everything to ultra-fast cloud hosting. Load times dropped from 36 seconds to under 1 second, and the GTmetrix score jumped from F (42%) to A (99%). That alone made a massive difference to how customers experienced the store.
• Rebuilt the content from the ground up. We researched industry and product-specific keywords, then rewrote every product description to target them naturally. We removed all the duplicate content that was confusing Google, restructured categories, and renamed every URL so they actually described what was on the page.
• Sorted the technical mess. Page titles, meta descriptions, schema markup, technical errors, we worked through all of it systematically. We also integrated their products with Google Shopping to open up a new sales channel.
• Built authority and local presence. We reactivated and optimised their Google My Business profile, listed them in major Irish business directories, and started building a quality backlink profile through guest posting. Their referring domains more than doubled within months.

Organic traffic growth over time

The number of keywords in the top positions in Google

Keywords tracking

Speed performance before optimisation

Speed performance after optimisation

The number of referring domains over time

The number of organic keywords over time

Organic traffic over time

The Results

67 keywords ranking in the top 3 on Google.
Here’s what seven months of focused SEO delivered for TechSpec:

• 87 keywords ranking in the top 10 (and climbing)
• 2.5x more visitors compared to the same period the year before
• 7.5x more impressions in Google Search
• Site speed improved by 36x, from a 36-second load time to under 1 second
  GTmetrix grade went from F to A
• Organic keywords grew from near zero to over 1,136
• Transactions and phone enquiries increased significantly, including a surge in repair service bookings

The phone started ringing again. The orders picked up. TechSpec went from watching competitors pass them by to reclaiming their position as a market leader in Ireland’s electric transport space.

Ready for Results Like These?

If your eCommerce store has been neglected, overtaken by competitors, or just isn’t pulling its weight online, we know exactly how to turn it around. We’d love to have a chat about what’s possible for your business. Get in touch with our Dublin team today.